Thank you for writing this. I feel one of the issues that has been persistent in the US is the moral lens we apply to things like drug and alcohol use. We tend to be binary in how we look at good and evil, we apply that perspective to the disease of addiction so that anything that falls within that realm is evil and should not be allowed. We want 100% safety and certainty as well; the problem is applying that approach to addiction leads folks to simply getting what they want in more dangerous ways. We had this battle with methadone, clean needle exchanges, medical marijuana. Juuls is a bit different though, they tend to appeal to kids and if I remember correctly the amount of nicotine in their vape is ridiculous. I agree that this is primarily about revenue but I think the larger culture is buying the argument that vaping is evil simply because of how it thinks about these things. Abstinence is always preferable but not always possible for some folks and we need to be honest about that. Vaping is a really a very smart call. I suspect if a pharmaceutical company came up with the idea this wouldn’t even be a problem. Thank you again for an honest and well written article.